Ethical brand content expert and journalist providing though leadership and content strategy for purpose-driven brands and organizations.
European Union Deadlocked on Terminology Restrictions for Plant-Based Alternatives
European Union negotiations over whether to restrict the use of meat-related terms for plant-based products have come to a stall, postponing any resolution until at least 2026 under the upcoming Cyprus presidency.
The impasse emerged yesterday after trilogue talks between the European Parliament, the Council, and the Commission failed to reach a consensus on the proposed labelling restrictions. The proposal is part of a larger review of EU farming and food marketing rules under the Common Mar...
Engineering Leather From Seaweed
Leather has always been an awkward sidekick to the meat industry. As cultivated meat and alternative proteins aim to reduce animal agriculture, traditional leather supply becomes less aligned with where food systems are heading. That gap is pushing innovation beyond food itself, toward materials that can deliver familiar performance without the ethical and environmental baggage. This is where bio-derived materials quietly start to matter.
When seaweed polymers behave like hide
The patent from...
Does SEO Still Matter For Brands in 2025?
Written by Kandice Vincent
You’ve undeniably noticed a lot of chatter lately about how AI is shaking up the digital marketing world. So does traditional SEO still matter for brands?
With tools like ChatGPT and Gemini redefining how we search for and consume information, it’s natural to wonder if SEO is still effective—or worth the investment.
Add to that the challenge of tight marketing budgets, where every dollar needs to show a return, and the uncertainty around SEO becomes even more pressi...
Inside the Fight — and Failure — of North Carolina’s Ag-Gag Law
States hoping to ban undercover investigations on factory farms hit another major roadblock this year. The U.S. Supreme Court declined to hear the appeal of a decision striking down North Carolina’s “ag-gag” law. Undercover investigations are newsgathering activities, protected by the First Amendment, both the district court and 4th Circuit Court of Appeals agreed. But just what was North Carolina’s Property Protection Act, and why does it matter for the future of ag-gag legislation in the Un...
Composting vs. Recycling: What’s More Sustainable for Pet Care Packaging?
At Doglyness, sustainability isn’t just a buzzword—it’s woven into everything we do. From sourcing the highest quality organic, vegan ingredients to ensuring our packaging leaves the smallest footprint possible, we’re constantly pushing ourselves to do better for the planet. And that means asking tough questions, like:
Is compostable packaging really more sustainable than recyclable packaging?
At first glance, compostable packaging (especially when made from renewable, plant-based materials) ...
Slowdown in Patent Applications for Cultivated & Plant-Based Meat Signals Levelling After Hype Cycle Peak
Analyses by IP firm Appleyard Lees reveal that patent applications for cultivated meat have plateaued following a period of significant growth, while plant-based meat patent applications have fallen for the first time since 2013.
While the slowdown in patent applications is likely to be piggybacked by those keen to portray alternative protein as failing or on its knees, these findings can be viewed effectively through the lens of the Gartner Hype Cycle.
Due to the unprecedented food disruptio...
The Shocking Truth of How Subsidies Impact the Cost of Plant-Based vs. Animal Meat
There’s a prevailing narrative that plant-based meat alternatives are more expensive than meat, making them less accessible to many consumers. However, a critical, often overlooked element in this discussion is the profound impact of government subsidies on market prices.
Multiple global studies and data as described below highlight a substantial gap in government support, with meat and dairy producers receiving a lion’s share compared to their plant-based counterparts. This financial imbalan...
How To Go Vegan: An Info Packed Starter Guide For Vegan Newbies
Are you considering making the switch to a vegan lifestyle?
You should know that going vegan is the single biggest way to reduce your environmental impact and support animal welfare.
Big changes in your life can be overwhelming, which is why I put together this quick starter guide on going vegan.
This guide will break down the basics of going vegan, including how to transition to veganism, maintaining proper nutrition, and even some tips on handling criticism.
By the end of the article, you’l...
PADI AWARE Week 2025: How to Get Involved
From September 13–21, 2025, divers worldwide will unite for AWARE Week, an annual movement to protect the ocean. Take part through cleanup dives, citizen science, specialty courses, and advocacy using the Conservation Action Portal (CAP) or AWARE App. Every action counts toward a healthier blue planet.
Join divers worldwide for PADI AWARE Week, an annual dive to make waves in ocean conservation. From 13–21 September 2025, the global dive community will unite for the 8th annual AWARE Week, a m...
Shilajit tea Website copy
Shilajit is a naturally occurring mineral–organic substance formed over centuries as ancient plant matter breaks down under pressure in high mountain environments. This slow geological process creates a concentrated, mineral-rich resin found within mountain rock formations.
In its natural state, shilajit is a thick, dark resin rich in trace minerals, organic compounds, and fulvic and humic substances. These compounds are known for their ability to support nutrient absorption, which is why shi...
Plant-based Snack Summary
There are so many delicious plant-based snacks to buy and make, we don’t need to involve critters in the process! Want to know our favorite plant-based snacks?
Best Plant-based Snacks to Buy
Although people love to joke about vegans munching on “rabbit food,” there is soooo much more to plant-based snacking than carrots and celery. Whether you’re looking for something easy to throw into your backpack for a hike or something delicious to dig into on movie night, there is no shortage of vegan-f...
The Keyword Research Guide for Vegan Businesses
As a vegan business or organization, a strong online presence is absolutely crucial for success. The world of digital marketing can feel daunting, between product branding, creating a website, social media, digital ads and content marketing. Where do you even start? Where is the most effective way to allocate your budget for the most impact?
The first thing you should determine is the keywords you will use to target your ideal customer. You will implement these keywords throughout the entiret...
US Dietary Guidelines Face Legal Challenge Over Alleged Industry Bias
Following the release of the 2025–2030 Dietary Guidelines for Americans, criticism has escalated, with public health organizations now challenging not only the content but also the process behind the guidelines’ development.
On January 8, the Physicians Committee for Responsible Medicine (PCRM) filed a formal petition with the Inspectors General of the USDA and the Department of Health and Human Services, urging the withdrawal of the new guidelines. The petition alleges that the advisory proc...
The Big Problem with Overfishing & How It Kills Our Ocean
Human beings have been consuming fish for around 40,000 years. And our earlier ancestors were likely consuming fish for many years before that. But as is common with humans, we’ve commercialized the industry to an unsustainable tipping point. What used to be a tool for survival has now led to the total destruction of our oceans, and there seems to be no end in sight.
The world’s population keeps growing exponentially, but our natural resources are diminishing even faster. 60% of the fishing w...
Easy Plant-Based Swaps for Everyday Meals
Explore a delicious world of plant-based swaps: From eggs and meat to butter and milk, discover simple substitutions for a healthier, more sustainable you!
If you’re starting to explore the world of plant-based food eating, the hardest part is figuring out how you’re going to replace your favorite meals! What are you even going to eat? Well, the good news is that you don’t have to completely change your diet or find any new recipes to incorporate more plant-based foods into your diet. All you...